THE SCIENTIFIC JOURNAL ON THEORY AND PRACTICE OF LIBRARIANSHIP
ISSN 2217-5563
 

Novi broj


Aleksandar Radović
Biblioteka Matice srpske, Novi Sad
araddovic@yahoo.com


Library Marketing on Posters from the Matica Srpska Library Collection


Аbstract
Posters from the collection of the Matica Srpska Library illustrating marketing and management activities of libraries in Serbia are described in this paper. The work of libraries and their promotional activities are presented on library items from the Matica Srpska Library Graphic Arts Collection.

Keywords:
libraries, marketing, posters, The Matica Srpska Library, Graphic Arts Collection.



Full text (236 KB)