Summary
The aim of this paper is not to offer an ultimate answer about the role and fate of reading in the digital age, but to open several questions about the meaning of reading in the modern world and to demonstrate that these phenomena are very much indicative not only for the world of books and libraries, but also for culture and society in general. For more than five centuries our intellectual and cultural discourse has been shaped by models of communication arising from the nature of printed media, so the transition to the network and electronic communication brings a hint of a radical reorganization within the model of behavior and understanding the world, in the apprehension of authority, relationship between authors and readers, and the way the ideas and models of behavior and thinking circulate. Between digital optimists and digital skeptics, the developed societies of today (United States of America, Sweden) devise, realize and promote numerous programs aimed at promotion of books and reading, as the basic preconditions for achieving the information literacy. The integral concept of the information literacy should integrate the values of traditional print literacy and the advantages of electronic books and libraries. Those who carry out these activities are mostly non-government sector and libraries, where the information revolution offers new opportunities and new challenges.

Keywords:
reading, understanding, the digital age, information literacy, click-thinking, electronic book, printed book, book promotion, the promotion of reading, electronic communication.

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