THE SCIENTIFIC JOURNAL ON THEORY AND PRACTICE OF LIBRARIANSHIP
ISSN 2217-5563
 

Novi broj


Željko Vučković
Univerzitet u Novom Sadu
Pedagoški fakultet u Somboru
zeljko.sombor@yahoo.com


Public Libraries as the Development Factor
of Creative Economy and Cultural Tourism


Summary
According to the influential theory of Richard Florida, creativity has become a major comparative advantage in the modern global economy. The concept of the creative economy appeared at the turn of the second and the third millennia as a sort of extension of the concept of information and knowledge economy. Thanks to the rising popularity of neoliberal doctrine, the turn has happened, wherein creativity of traditional industry was replaced by industrialization of creativity. The new industrial age is based on economically productive interconnection between information, communication and creativity. Back in 1979 Pierre Bourdieu introduced the term ”symbolic goods”, that have become increasingly important market segment and entered the corpus of what the same author had designated as the ”cultural capital”. The continuous increase in sales of ”intangible” products, i.e. intensive growth of market share of intellectual property has provided conditions to talk about the seriously defined and focused economic potentials of creativity. Jeremy Rifkin determines tourism as the oldest cultural industry and the most visible and powerful expression and form of the modern economy of experience. In this text the author investigates possible roles of public libraries in the development of the creative economy and cultural tourism, and in the short overview of development of social mission of public libraries shows that they deal with areas which are in the very foundations of the creative economy and cultural tourism: education, information, culture, ideas, leisure.

Keywords:
public libraries, information society, knowledge society, creativity, economy, cultural tourism, budget financing, partnership, entrepreneurship, symbolic capital



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