Summary
The American Library Association is still a vibrant organization after nearly 140 years, but it faces challenges similar to those of other library associations to transform itself to continue to achieve its mission. Information is provided on ALA’s current membership makeup, and its diversity of revenue sources. Four key action areas of ALA are highlighted that will be of major focus in the future: Equitable Access to Information and Library Services, Advocacy for Libraries and the Profession, Education and Lifelong Learning, and Transforming Libraries.

Keywords:
American Library Association, membership, recruiting, communication, future, transformation, advocacy, lifelong learning, professional development

Full text (151 KB)